Why Magazine Jukebox
is the Future of Magazines
in Public Spaces
In today’s digital age, many different industries and products are converting much of their business to an online or digital format. In many businesses, the bulky cash registers are replaced with slim tablets, menus and directories available via QR codes, allow online ordering & curbside pickup, and even accept payment directly from your smart phones! Big chains, like Olive Garden and Applebee’s, have embraced the digital age and have changed some of their practices accordingly. These chains have done so by providing small monitors that allow guests to pay for their meal on their own in order to relieve the wait staff of some tasks to boost their efficiency and speed. Let’s take a look at how the digital age is affecting print magazines in public spaces and why Magazine Jukebox’s platform is the forerunner and future of public magazines.
In 2020, a news website named The Print published an article covering the reason why many waiting rooms, specifically medical practices, have largely done away with traditional printed media. Many businesses and practices, including many of Magazine Jukebox’s clients, cite the spread of COVID-19 and general hygiene as their main reasons for doing away with their printed entertainment. While studies* have shown that the chance of catching COVID-19 from handling objects is probably not the way that you will catch the virus, the fear and belief is still in existence and has caused many people to push for businesses to go touchless/contactless.
While some businesses and/or waiting rooms have TVs that will play a program for their guests, the TV’s are often too quiet, too loud, or set to play something that doesn’t interest all of the customers. In the businesses that do still provide magazines for their customers, no one really wants to touch them because of all of the people before them who have used it. Sometimes, the issue could be as simple as there being only one copy of a magazine that multiple people want to read. For a period of time, there just didn’t seem to be a compromise between keeping guests happy, entertained, and satisfied with their waiting experience and keeping offices on budget, tidy, and up to date.
All of that changed once the Magazine Jukebox came on the scene. By using displays that take up minimal real estate in offices, Magazine Jukebox has dramatically increased the convenience and ease of keeping a business’s waiting area tidy. At the same time, these displays also create a way to relieve that business’s garbage bins and dumpsters of all the extra paper waste per year. Through using these QR codes to access a digital platform, Magazine Jukebox eliminates over 7,000 pounds of paper waste for every 100 locations. People may ask: “Why have magazines at all?” That’s a great question and there’s an interesting answer for it. You can read this article on the benefits of reading if you want to know more details, but the short answer is that reading can be beneficial to the human mind by sharpening critical thinking skills, exposure to different perspectives, informing on various subjects, etc.
While Magazine Jukebox does aid in reducing the amount of paper waste from magazines, there are also other benefits for digital magazines in public places vs. print media. Digital magazines are simply tidier and more hygienic for business, especially medical practices where patients are often suffering from contagious illnesses. While not all bacteria survives for long on physical Magazine Jukebox’s platform also keeps magazines 100% updated at all times, removing the need for offices to routinely take the time to replace old magazines in their waiting rooms every month. The displays provided are maintenance-free for clients unless they desire to change their displays at any given time.
Long story short, go with Magazine Jukebox! While print magazines are still pretty cool and a great asset for private areas, like at home, public spaces desperately need a new and sustainable alternative. When you join the MJB family, you could help save a significant amount of paper waste from old magazines. Even better, you support a business that donates to OneTreePlanted, a not-for-profit organization that is dedicated to replanting trees in areas that suffer from deforestation.
Interested in joining Magazine Jukebox and upgrading your commercial space? Click here and receive a free trial today!